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Social Media Image Sizes: The Complete Guide for 2025

Exact pixel dimensions for every major platform — Instagram, X (Twitter), LinkedIn, Facebook, TikTok, YouTube. Updated March 2025.

6 min readNovember 1, 2025Updated March 1, 2026By FreeToolKit TeamFree to read

Platform specifications change quietly. LinkedIn updated their cover photo sizes in 2024. Instagram adjusted Story safe zones. These updates don't come with announcements — you just notice one day that your carefully designed banner looks wrong.

Here are the current dimensions as of early 2026, verified against each platform's help center.

Instagram

Feed post (square): 1080x1080px — safest, works in all contexts
Feed post (portrait, recommended for single images): 1080x1350px — more screen real estate in the feed
Feed post (landscape): 1080x566px — shows less in the feed, not recommended
Stories: 1080x1920px (9:16) — keep text and key elements in the middle 75% (top and bottom 15% get covered by UI)
Reels cover: 1080x1920px
Profile photo: 320x320px (displays at 110x110px in feed)

X (Twitter)

Tweet image (recommended): 1200x675px (16:9)
Profile photo: 400x400px
Header/banner: 1500x500px
Max file size: 5MB for photos, 512MB for videos

Personal profile banner: 1584x396px
Company page banner: 1128x191px
Company logo: 300x300px
Feed post image: 1200x627px (recommended)
Article cover image: 744x400px

YouTube

Thumbnail: 1280x720px (16:9, max 2MB) — this is the most important YouTube image
Channel banner: 2560x1440px (the 'safe area' for all devices is 1546x423px centered)
Channel icon: 800x800px
End screen elements: Place within the bottom-right 70% of the video

Facebook

Feed post: 1200x630px
Profile photo: 170x170px on desktop (128x128 on mobile)
Cover photo: 820x312px on desktop (640x360 on mobile)
Event cover: 1920x1005px

TikTok

Profile photo: 20x20px minimum (use 200x200px+ for quality)
Video dimensions: 1080x1920px (9:16 portrait preferred)
Safe zone for text/logos: center 80% of the screen (TikTok overlays UI at top and bottom)

Resize Images to Exact Dimensions →

Design tip

Create your social graphics at 2x the required dimensions (e.g., 2160x2160px for an Instagram post). Then scale down to final size. You get sharper images on Retina displays and the compression artifacts from exporting are less visible at smaller sizes.

Frequently Asked Questions

What happens if I post an image in the wrong size?+

Each platform handles it differently. Instagram crops square posts to fit its feed ratio. LinkedIn stretches or letterboxes off-ratio images, sometimes in unflattering ways. Twitter/X will show your image but may crop the preview thumbnail aggressively. In most cases, the platform doesn't reject off-size images — it just displays them badly. The fix is always to size correctly before uploading rather than hoping the platform crops well.

Do I need different sizes for Instagram posts vs Stories vs Reels?+

Yes. Instagram posts (feed) are square at 1080x1080px or portrait at 1080x1350px. Stories and Reels are both 1080x1920px (9:16 portrait). If you post a landscape photo to Stories, it gets centered on a blurred background. If you use a landscape thumbnail for a Reel, expect aggressive cropping. Design for the placement from the start.

What's the LinkedIn personal banner size vs company page banner?+

Personal profile banner: 1584x396px (4:1 ratio). Company page banner: 1128x191px — significantly different. These get mixed up constantly. Check which type you're updating before sizing your image.

Is there a universal 'safe' crop area for thumbnails?+

Keep important content (faces, text, logos) in the center 60% of your image. Platforms often crop to different ratios in different contexts — a YouTube thumbnail might show full 16:9 in the player but get cropped to a square in search results. Center-weighted composition protects against unexpected crops across platforms.

🔧 Free Tools Used in This Guide

Image Resizer Image Compressor Image Converter

FreeToolKit Team

We build free browser-based tools and write practical guides that skip the fluff.

Tags:

social-mediaimagedimensionsinstagramlinkedin

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